Feature Story
If You Build It… They Will Come

I heard the rumble.
“Are you crazy? Only an idiot would open a publishing house. How will you compete against the millions of books out there? You’ll never find an audience.”
Apparently, I wasn’t listening.
After all, my plan was flawless. I would explore the world for unique stories by brilliant authors. And each book would be beautifully crafted. Certainly there’s a yearning for quality reading.
“One other thing,” the experts whispered. “If you are going to plunge into this thing, make sure you focus on one genre only, two at the most.”
Oops ...
Since 2016, Hidden Shelf has published historical fiction, women’s literature, Black history, absurdist fiction, war, romance, psychological thrillers, true crime, mystery, young adult ... even a book about dogs.
And now our latest release, Beauty in His Time by Candace Leon, adds the genre of Christian literature to the Hidden Shelf library.
I first met Candace at a writing conference in West Virginia. She presented an interesting story and I suggested she submit a prospectus. Several weeks later, I was mesmerized by the manuscript.

Beauty in His Time book cover
The Overview was Strong
The coming-of-age memoir of a young Jamaican immigrant—a stranger in many lands—facing the challenges of race, identity, and belonging while finding God in the most surprising and beautiful places.
The Writing was Brilliant
Here’s her introduction:
There is something unnerving about opening a letter you once wrote but have no remembrance of having penned. Not knowing the place it will take you, the memories it will conjure, the feelings it will evoke.
Tucked among a stash of paperwork in my mother’s office, I discovered a weathered envelope. All else faded to quiet shadows and whispers as I brushed my finger across the yellowed paper. My eyes traced the trails of ink my pen made in the softened paper years before. My handwriting was different then. It was neat and fresh, each loop doing a lighthearted twirl across the page. I allowed my finger to pass over the address and the stamp.
From India.
I paused again. My carefree handwriting was not much different than I was then—eager, free, and oh, so wide-eyed. The return address seemed so distant from my present, and in that brief moment, I smelled the moss clinging to the trees and heard once again the patterned drops of the Monsoon rains falling from the corrugated metal rooftops. Inside the envelope was a letter I wrote to my parents while living in India, a place that added indelibly beautiful pieces to the mosaic of my life.
To tell you this story, I must take you closer to the beginning of my journey, to a jewel of an island in the Caribbean Sea.
A Field of Dreams
The 1982 novel by Canadian author W.P. Kinsella—Shoeless Joe—spawned Field of Dreams (1989). Great movie that would also inspire my answer to those who warned against starting a publishing house.
“Build it and they will come.”
Yes, the market was congested with millions of books, but I had the concept that would certainly draw an audience of serious readers.
Unique literature, beautifully crafted.
– Robert D. Gaines
Author’s Corner
What books would you consider to be similar or to yours?
Everything Sad Is Untrue, Daniel Nayeri
An American Story, Wilmer Valderrama
‘Tis, by Frank McCourt
What makes your book different from others in the same genre?
Immigration stories can vary. Nayeri’s refugee story is humorous; Valderrama tells his story as a Latino who became a famous actor; and Frank McCourt’s ‘Tis is a sequel to the telling of his memoir, Angela’s Ashes. Each story involves a coming to the United States, but they do not necessarily draw the same parallels of faith that my story does.
Fan readers of which authors/books do you think would enjoy this title and why?
Sarah Clarkson - for its poetic quality. Sarah reaches women who love good words and quiet reflections. Amber O’Neal Johnston - homeschooler who writes on Black shares diverse stories with families.
We do not agree on everything ideologically about race, but she would be supportive Her audience would appreciate a fellow homeschooler contributing to the discussion on diversity and culture.
Any interest in immigration stories, especially for those trying to think of it through a biblical worldview.

Candace Leon
Speaker, Homeschool Expert, & Author

A Final Note
“A book must be the axe for the frozen sea within us.”
Until next time,
Robert D. Gaines
Founder, Publisher, Reader, Author

Hidden Shelf Publishing House
Unique Literature. Beautifully Crafted

